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From Confusion to Clarity: Understanding the Basics of Executive Coaching.


|kōCH. noun

A passionate, experienced person who unlocks hidden potential through training, encouragement, and influence.



  1. Core concepts of executive coaching.

  2. Some executive coaching methodologies.

  3. The role of your executive coach.

Two female executives, one an executive coach the other a business executive receiving executive coaching. One woman (of Asia descent) is wearing a sleeveless formal black top and a brown skirt. The second woman (caucasian) is wearing a light blue, long-sleeved shirt and a white skirt. .
An executive coaching session

"Coaching"; it's a buzzword that has shapeshifted into a host of ineffective strategies and (sometimes, sadly) overpriced snake oil.

But while a commonly misunderstood buzzword, "coaching" done right can yield exponential benefits for one's work and life. Let's unpack what executive coaching is in its best form, from the role of your executive coach to goals and methodologies.


Every coach will have their own distinct core concepts that they teach and train on. Here are some common threads:

1. Self-Awareness

2. Strategic Goal-setting

3. Accountability

4. Action-planning

5. Relationship building.

A good coach will help you apply these in multiple areas of your life from organizational change management to "work-life balance" (or life-work harmony).


An executive coach's approach will vary based on their experience, expertise, and training/certification.

Here are a few common methods used by expert coaches.

1. Solutions-focused coaching.

2. Cognitive-behavioral approaches.

3. The Action-Centered Leadership Model developed by John Adair

4. The CLEAR model created by Peter Hawkins.

This is by no means an exhaustive list, there are a lot of effective models and methods. You need to find an executive coach and coaching model that best resonates with you.

To learn more about Trina's executive coaching services, book a consultation call here.


A good executive coach will help you become a better leader and assist you in achieving your personal and professional or organizational goals.

Here are some specific things your executive coach will help you do:

1. Develop leadership skills, such as communication, delegation, and motivation.

2. Provide objective feedback and actionable encouragement.

3. Hold you accountable for goals and progress.

4. Help you develop a deeper understanding of your strengths, weaknesses, motivations, and values.

5. Help you build strong relationships with their colleagues and team members.

When working with your executive coach, it is crucial to communicate your own specific needs and goals.

A good executive coach will always tailor the coaching experiences for your own unique path.

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